RAI’s success has been largely due to the excellent customer service provided by our people to our suppliers and customers. Customer service is deeply entrenched in RAI’s DNA, one of the most important pillars of our business strategy. The family culture and empowerment approach in the organization drives our people to give their best in providing our customers not only with quality products but more importantly with the right advice and service during pre-sales and post-sales.
Our highly experienced team of experts in finance, products, technical know-how, logistics and the overall supply chain allows RAI to take on a consultative approach to customer service, always providing our customers peace of mind and assurance of the availability of supply and that their factories and business continue to run smoothly.
When we deal with our customers, we think about their business like it is our own. And the same is true with our suppliers. For both, RAI is known for the service we provide. Our market expertise and insights make our suppliers trust us. Our service philosophy is bound by our promise that our word is our bond.