RAI Unveils New Brand Identity

    We are excited to unveil a new brand identity, including a new visual identity along with a new brand campaign, reflecting the company’s transformation and a redefined strategy focused on our global customers, suppliers and strategic partners. RAI’s new look and feel represents a commitment to the very bonds that have helped build a strong presence in the markets we operate and the company’s role and purpose of helping the world progress, by being the catalyst that unlocks the potential of people, businesses & communities.

    Here’s why

    While our business has transformed dramatically over the past few decades, the wider perceptions of the company have not evolved at the same pace. The rebranding marks a new RAI, both inside the company and out, with a strategy hyper-focused on our global customers and the polymer industry that is undergoing a global shift. RAI’s core values of care, courage, dedication, performance and simplicity, along with its clear strategy, will power the company’s transformation as we partner with the industry and our clients to help them better harness the world of polymers in transforming our world for a better future.

    New Logo

    Go Even Further!

    As a prominent representation of the company, people and brand, the new logo is agile, purposeful, optimistic and smart. Inspired by the universal representation of ‘Point A to B’ as well as a meaningful evolution of the orbit from of our earlier symbol, our new symbol comes together with our word-mark to subtly cut through in the negative space, signifying our journey across the world and the constant momentum that is required to sustain in our industry- reminding us constantly to go even further!

    New BRand Colors

    Energetic Synergy

    The new RAI brand brings forth a multitude of fresh colors reflecting the diversity and richness in people, markets and culture we have embraced over the years. While the darker tone of our blue speaks to the confidence gained as a result of the sheer market authority and business intelligence we have enjoyed over the years, the lighter blue is a testament to the trustworthiness and reliability the brand RAI stands for today. We use the sobriety of blue combined with a vibrant color palette to emphasize our creative thinking and flexibility.

    New Purpose Statement

    Humans First – Always

    Over the years RAI has matured organically by embracing a more purpose oriented way of working and living. In everything what we do, we have realized, our thinking and actions are influenced greatly by a higher purpose, motivating us to be the catalyst that unlocks the potential of people, businesses & communities. There is little wonder then, most of our customers, suppliers and partners are simply a result of a strong bond build through years of association and personal relationships.

    We have Evolved

    Our story began as a dream and a journey made possible by the strength of relationships and trust. Today, we are a robust community with our footprints divided into several locations globally. Over the years, we have serviced customers in more than 52 countries with a single desire: improving our future. 3 decades later, we are a proud team, considered one of the leaders of polymer distribution in the Middle East. We are more motivated than ever to continue what we have begun. And this is just the beginning!

    Our Story
    Where We Come From

    We are Transforming to Go Even Further in the Future

    As we celebrate our 33rd anniversary this year, we want to accelerate our distribution services and strengthen our presence worldwide. To achieve these goals, we are consolidating all operations under a new unique but much familiar name reflecting our global DNA and a new visual identity that highlights our expertise.

    Where We are Going

    ASIA

    Subtitle

    ISMEA

    Subtitle

    Europe

    Subtitle

    Americas

    Subtitle

    An Independent Future-Focused Company

    For over 3 decades decision makers of important companies around the world in the polymer industry have relied on RAI for our objective expertise in trend analysis, procurement and distribution. The world of polymers have exploded and is now more dearer to each one of us than ever. Today’s consumers are engaging with polymers not as just plastic but through packaging, automotive, healthcare, construction, agriculture, textiles, coatings, adhesives, lubricants, electrical, electronics, durable and consumer good.

    Because our footprint expanded over the years in capabilities and reach, it was more important than ever before to tell a consistent story across businesses and to every audience – that for RAI people and relationships are everything, and we are playing our role diligently in keeping decision-makers of the polymer industry at the cutting edge, today and into the future.

    Working with RAI
    Guiding Principles